Florida Gator-Aid for Drunk Drivers

Well, I'm on Yahoo! Sports reading articles listed on the OSU page, and then I click over to read articles on the Florida page. While reading one of the articles (from the Independent Florida Alligator...whatever that is), I notice the ads at the bottom of the article are all for Florida DUI attorneys. What?
Similar ad placements for OSU articles on Yahoo! Sports are for OSU-related merchandise. Similar ads are placed for just about every school I've looked at.
So what's up in Gainesville? Is it THAT much of a party school? Maybe it comes from being the only people in the state not on the AARP mailing list.